A Central Product Data Hub Powering Shopify Commerce

^{About Our Client}

Ana Alcazar is a well-known fashion brand recognized for its signature modern and elegant style. In collaboration with the startup Konvoi GmbH & Co. KG from Düsseldorf, the brand sought to elevate its online presence and create a more powerful, visually appealing, and future-oriented e-commerce experience.

^Challenge

Ana Alcazar previously operated on an Oxid-based online shop. With the rapid evolution of digital commerce, the brand needed a more flexible and scalable platform.
Key challenges included:

• Migrating the entire system from Oxid to Shopify
• Ensuring seamless central management of all product data
• Supporting multilingual product content for international markets
• Integrating digital asset management for optimized media delivery
• Connecting the shop with external marketplaces and partner networks

^Solution

We developed a new Shopify-based online shop with a strong focus on performance, automation, and international scalability. At the core of this new architecture is PIM.RED, our Product Information Management system, which manages all product data centrally.

Key elements of the solution:

• Full migration from Oxid to Shopify for improved flexibility and long-term stability
• Real-time synchronization between PIM.RED and Shopify:
  All product information, pricing, and availability updates are automatically reflected in the shop — without any manual adjustments
• Integrated DAM functionalities:
  Product images are automatically processed and delivered via Cloudinary, ensuring high performance and optimal quality on all devices
• Three-language product database (German, English, Dutch) enabling international expansion
• Seamless collaboration with Konvoi GmbH & Co. KG, who built the complete Shopify frontend, cart, and shop structure
• Marketplace connectivity via flexible API feed module for partners like Tradebyte and Tracdelight

^Results

The new webshop delivers a high-performance, low-maintenance, and internationally oriented e-commerce solution that combines modern design with robust technology.

Key outcomes:

• Significantly improved user experience and shop performance
• Automated and consistent product data flow through PIM.RED
• Optimized image handling and faster load times
• Full multilingual product support for international sales
• Easy creation of customized marketplace feeds for various partner platforms
• A scalable digital presence ready for the next steps in fashion e-commerce

^{Technologies and Tools}

^{Technologies: Shopify, PIM.RED, Cloudinary
Processes: Agile (Scrum methodology)}