Headless Commerce
Build high-performance digital commerce experiences without the limitations of traditional storefront platforms.
We develop custom headless storefronts that connect your commerce platform, CMS, PIM, ERP and third-party services into one scalable ecosystem.
We develop fast, SEO-friendly storefronts using Next.js and modern
server-side rendering technologies.
We build interactive and flexible commerce experiences using reusable
React components.
Give marketing and content teams control over storefront content
without requiring developer support for every update.
We develop APIs and middleware that connect your storefront with
commerce platforms and business systems.
Our capabilities
Our Headless Commerce Services
01
Next.js Storefronts
02
React Development
03
CMS Integration
04
API Development
The customer-facing experience is developed using Next.js and React.
A platform such as Shopify manages products, customers, carts,
orders and checkout.
CMS and PIM systems manage editorial content, product information,
digital assets and translations.
ERP, CRM, WMS, payment, shipping and analytics platforms remain
connected through APIs and middleware.
A flexible integration layer connects the storefront with all commerce,
content and business platforms.
Architecture
How Headless Commerce Works
01
Custom Storefront
Next.js
React
UX
SEO
02
Commerce Backend
Products
Orders
Customers
Checkout
03
Content and Product Data
CMS
PIM
Assets
Translations
04
Business Systems
ERP
CRM
WMS
Analytics
Reference architecture
Customer layer
Customers
Experience layer
Next.js and React Storefront
Integration layer
API and Integration Layer
01
Commerce Platform
02
CMS
03
PIM
04
ERP
05
CRM
06
Analytics
Shopify can remain responsible for products, inventory, customers,
carts, orders and checkout, while the storefront is developed
independently.
This approach combines Shopify’s reliable commerce functionality
with the design freedom, flexibility and performance of a custom
frontend.
Connect custom storefronts directly with Shopify product, cart and
customer data.
Automate product, inventory, order and customer workflows through
secure backend integrations.
Build fast, flexible and SEO-friendly storefronts without the
limitations of a traditional theme.
Connect custom shopping experiences with Shopify’s secure and
reliable checkout process.
Create custom account areas for orders, addresses, preferences and
customer-specific content.
Keep storefront product data, collections, prices and availability
synchronized with Shopify.
Support international domains, languages, currencies and localized
customer experiences.
Develop advanced enterprise commerce solutions for complex B2B and
international requirements.
Connect Shopify with inventory, pricing, fulfillment, invoicing and
financial systems.
Distribute enriched product data, digital assets and translations
from PIM systems into Shopify.
Headless Shopify Development
Shopify as the commerce engine.
Next.js as the storefront.
01
Shopify Storefront API
02
Shopify Admin API
03
Custom Next.js Storefronts
04
Shopify Checkout Integration
05
Customer Account Integration
06
Product and Collection Synchronization
07
Shopify Markets Support
08
Shopify Plus Solutions
09
ERP Integrations
10
PIM Integrations
PIM.RED acts as the central data hub for product information, digital
assets, categories, translations and product relationships.
Product data can be enriched once and distributed automatically to
storefronts, Shopify, marketplaces, B2B portals, mobile apps and print
channels.
Manage product information from one reliable and structured source.
Enrich descriptions, specifications, attributes and commerce content.
Organize product images, documents, videos and other digital assets.
Manage localized product data and translations for global markets.
Model variants, accessories, bundles, replacements and related items.
Create flexible product structures for different channels and markets.
Generate channel-specific feeds and exports automatically.
Keep products, collections, content and assets synchronized with Shopify.
Publish prepared product data to marketplaces and partner channels.
Support product copy, translations and enrichment with integrated AI tools.
Headless Commerce with PIM.RED
Central product data for every commerce channel.
Central data hub
PIM.RED
Product Information Management
01
Storefront
02
Shopify
03
Marketplace
04
B2B Portal
05
Mobile Apps
06
Print
Central Product Data
Product Enrichment
Digital Asset Management
Multi-language Content
Product Relationships
Categories and Taxonomies
Automated Exports
Shopify Synchronization
Marketplace Publishing
AI-assisted Content